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 Kendrick Lamar dropped another music video off of his new album DAMN. this time for ELEMENT.

With the first video for HUMBLE. it went viral on the internet without even being released in a matter of 24 hours.

Selling over 600,000 copies of DAMN. within a week of releasing the album, Drake even praised him for the rappers’ amount of sales he has gotten with the project, even though he got more sales than Drake. The love and support with DAMN. has been truly amazing.

The second video he released was for DNA. with a feature act from Don Cheadle at the beginning, a track to show Kendrick’s character traits inside of himself. Following up with DNA. he has now released ELEMENT., reflecting on where he came from and that he would die for what he does for a living.

Directed by Jonas Lindstroem & the little homies, paying homage to Gordon Parks- an American photographer, musician, writer and film director. The visuals Kendrick portrays poverty and violence in the streets, reflecting his upbringing and how he grew up in the hood. His thought-provoking imagery has once again made an impact on the viewers’ mind and inspires many across the world.

 

Watch Kendrick Lamar- ELEMENT. below on Youtube.

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